Why participate?
The Big Parade' Community Arts Projects:
- Are among the highest profile charitable events that will come to your town
- Offer a great way to achieve added exposure for your business or organization
- Increase foot traffic to participating businesses
- Help increase travel and tourism to your community
- Offer your company an impactful way to give back to the community and to
  local charities
- Provide a great way to showcase the talents of local artists
- Expose your company or your art to thousands of people who will see the icons
  during each parade
"Get as deep into it as you possibly can, try to get as many locations as you can,
because people will come in and that is great for business. Whenever
someone walks into any of our stores we always get sales."
Artists
By participating in an Out Front Production Parade, local artists can be commissioned to design and decorate an icon. The Big Parade provides some of the highest fees to artists in community arts projects. Whether you are a prominent or little-known artist, or even a school art class or group of employees from a local business, you are invited to participate by submitting a design. By participating as an artist, you become associated with a world-class event.

Artist Benefits Include:
- Both professional and amateur artists will receive consistent public relations exposure
- Artists will have numerous opportunities for increased publicity for their work through “signings” at local malls and merchants
- Artists will gain exposure at local galleries which can lead to additional commissions from local residents
- Artists will play a key part in supporting important local charities
Icon Sponsors
With the sponsorship of an icon, a sponsor becomes associated with a world-class event. Whether you select a well-known local artist, a group of creative people from your business or a local school art class, the design will be unique and one of a kind.

Sponsor Benefits Include:
- Marketing rights to the use of your icon and project logo in your general advertising, PR and promotional efforts
- Sponsor plaque commemorating patrons, artists, and icon’s name permanently affixed to sponsored icon’s concrete base
- Listing in official “On Parade” publications, website, and other promotional materials
- Full color page featuring your icon in coffee table book
- Significant publicity efforts associated with the event
-Playing a key role in generating significant funds for local charities
Dave D'Arezzo, Director Grocery
Wegmans Food Markets




Here are some other opportunities for involvement:
- Title Sponsorship
- Auction Gala sponsor
- Scavenger Hunt sponsor
- Map sponsor
- Auction Guide distribution points
- Photo Contest
- Tour bus (limo and bus)
- Official media Sponsor
- Official Beverage Sponsor
- Official Photo Center
- Book Distribution Outlet
- Call us to discuss ideas you may have!